Get involved
We’re excited to partner with Australian ethical shoe brand, TWOOBS, to amplify the Red Shoes Rock campaign across the country. Find out how you can get involved.
September is International FASD Awareness Month
Fetal Alcohol Spectrum Disorder (FASD) is the leading preventable developmental disability in Australia.
September 2024 was the biggest Red Shoes Rock ever!
Thank you to the thousands of Australians who joined us in lighting up our communities in red to raise awareness of FASD in 2024. We can’t wait to come back bigger than ever next year! In the meantime, check out our campaign wrap up from Red Shoes Rock 2024.
The Team
The Foundation for Alcohol Research and Education (FARE), the National Organisation for Fetal Alcohol Spectrum Disorder (NOFASD), the National Aboriginal Community Controlled Health Organisation (NACCHO) and the FASD Hub Australia, alongside community advocates, are supporting Red Shoes Rock.
History of the Red Shoes Rock campaign
Red Shoes Rock is a global awareness campaign giving voice and support to those affected by prenatal alcohol exposure.
The campaign was started in 2013 by RJ Formanek, an adult with FASD living in Canada. He decided to wear red shoes to stand out, be noticed and start a conversation about his invisible disability.
In 2014 Jodee Kulp, a graphic designer, stepped in to help him build visibility and get the word out.
Jodee’s daughter Liz lived with FASD and was a passionate advocate working to create a world where FASD is better understood and prevented.
The campaign gained momentum and grew over the years, and Red Shoes Rock is now recognised all over the world!
