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Find out how you can help amplify the campaign across the country.
September is International FASD Awareness Month
Fetal Alcohol Spectrum Disorder (FASD) is the leading preventable developmental disability in Australia.
Here we come Red Shoes Rock 2025!
New research estimates that up to one million people in Australia may live with Fetal Alcohol Spectrum Disorder (FASD). Many people with FASD are undiagnosed or misdiagnosed, often due to a lack of awareness and stigma. The Red Shoes Rock campaign aims to change that.
The Team
The Foundation for Alcohol Research and Education (FARE), the National Organisation for Fetal Alcohol Spectrum Disorder (NOFASD), the National Aboriginal Community Controlled Health Organisation (NACCHO) and the FASD Hub Australia, alongside community advocates, are supporting Red Shoes Rock.
History of the Red Shoes Rock campaign
Red Shoes Rock is a global awareness campaign giving voice and support to those affected by prenatal alcohol exposure.
The campaign was started in 2013 by RJ Formanek, an adult with FASD living in Canada. He decided to wear red shoes to stand out, be noticed and start a conversation about his invisible disability.
In 2014 Jodee Kulp, a graphic designer, stepped in to help him build visibility and get the word out.
Jodee’s daughter Liz lived with FASD and was a passionate advocate working to create a world where FASD is better understood and prevented.
The campaign gained momentum and grew over the years, and Red Shoes Rock is now recognised all over the world!
